What content goes on my About Us page?
About My Company
This section will be used to humanize your website by giving a behind-the-scenes glimpse of your company. It's a good idea to get specific on this page, because the people who visit this page are the people who buy based on your corporate culture, personality, location, history, etc. Show a real company, with real people, and you may just have a sale!
This is also a section where you might list job openings & opportunities, affiliate or referral programs, and more. This is where job candidates will go when they want to understand more about your company before a job interview. If your job candidates have NOT visited this page before the interview, do you want to hire them?
Use this page to provide information about:
- Company history
- Owners' background
- Employee &/or board bios
- Mission Statement
- Licenses/Accreditations
- Photo of your location, your employees, your chief of staff
- What makes your company better than or different from the competition
- Why the client should buy from YOU
- Something that makes people feel as if they know you and creates an emotional connection
- How someone can join your company
- Job postings/employment opportunities
